The Founder
Carlsbad · CA
Sienna Vale
I built it
because no one else would.
Founder & Chief Executive. Former CrossFit Regionals competitor. Ten years on the floor. One reason to start.
Chapter 01
The Frustration
2019 — 2022
"By thirty-two I had a closet full of $120 leggings with frayed waistbands and bras with snapped clasps. I was paying premium prices for products engineered to be replaced. So I stopped buying them."
Sienna grew up running cross-country on the bluffs above Moonlight Beach. She walked into a CrossFit box at eighteen, qualified for Regionals at twenty-four, and spent the next decade training two sessions a day, six days a week. She was the kind of athlete the big athleisure brands built campaigns around — and the kind their clothing consistently failed.
"I'd buy the same set in three colors because I knew within sixty days at least one would die. Pilling under the arms. Sheer leggings on the squat rack. A bra hook that snapped mid-set in front of forty people. I was funding a system designed to break."
A line in the chalk
"If no one else was going to make it,
I would."
Chapter 02
The Build
2023 — 2025
In the spring of 2023 Sienna walked away from her career as a strength coach, cashed out a 401(k) she had spent eight years building, and bought a one-way ticket to Milan. She spent the next eighteen months on trains between Biella, Como, and Osaka — sitting on warehouse floors with mill owners, pulling samples off looms, burning fabric with a lighter to read what was really inside it.
She was looking for one thing: a knit dense enough to compress without thinning, recover without sagging, and survive a thousand wash cycles without fading. Forty-two mills said no. Three said yes.
"I sent samples to twenty-three women I had trained with. They wore them every day for six months. Anything that pilled, snagged, or stretched — we killed. What's left in Volume 01 is the eight pieces that survived."
Huntress was built in a converted warehouse in Carlsbad, ten minutes from the cliffs Sienna still runs at sunrise. The first flagship opens on the same block in the autumn of 2026.
A short history
2008
First barbell
Picks up CrossFit at eighteen in an Oceanside garage gym.
2015
Regionals
Qualifies for the CrossFit Games West Regional. Finishes ninth.
2021
The breaking point
Counts seventeen failed leggings in a single drawer. Starts a notebook.
2023
Milan
Leaves coaching. Eighteen months sourcing across Italy and Japan.
2026
Volume 01
Eight pieces. Twenty-three test athletes. One standard.
Chapter 03
The Standard
Today
Every Huntress piece is cut to fit a body that has been built — not bought, not photoshopped, not implied.
Defined shoulders. A small waist. Hips that move under load. The cut is unapologetic — sculpted, fitted, intentionally revealing. Sienna's rule, written on the wall above the cutting table: "If you've earned the body, the clothing should celebrate it. Not hide it." The Vesper Backless Crop is the Huntress backless crop top.
And the warranty is simple, and it is not negotiable. Wear a Huntress piece into the ground. If it fails before you do — at month four or year twelve — we replace it. Forever.
Sunrise · 5:42 a.m.
"I am still my own first customer. If a piece doesn't survive the cliff trail, it doesn't ship."
— Sienna Vale
10+
Years competing at the elite level
42
Mills visited across Italy and Japan
23
Athletes in the original test cohort
8
Pieces in Volume 01 — every one earned
Signed
Sienna Vale
Founder · Carlsbad, California · MMXXVI
